Meet Silje Thunbo Stephansen: Sales Apprentice at Vero Moda
Vero Moda, a leading Danish women's fashion brand, has enhanced its sales strategies by adopting Touchtech's Digital Sendouts solution. Silje Thunbo Stephansen, a Sales Apprentice at Vero Moda, shares her positive experiences with this innovative tool, which has become an integral part of their workflow.
From Traditional Presentations to Seamless Digital Sendouts
Silje emphasizes the simplicity and practicality of using Digital Sendouts: "There are many benefits. First of all, it's easy. It's user-friendly both for us and for the salespeople's customers as it's connected to our B2B shop." By transitioning from traditional PowerPoint presentations to Digital Sendouts, Vero Moda has elevated the professionalism and efficiency of their sales efforts. Silje notes, "I think it looks more professional when you can make these kinds of Sendouts instead of going into a PowerPoint and attachment and typing in on each slide."
Increasing Sales Through Interactive and Personalized Sendouts
Digital Sendouts have boosted Vero Moda's sales by allowing for creative and interactive presentations. Silje shares her strategy: "If we have styles and stock right now or soon, then I can make the Sendout with these stock styles, and then I can combine them with express styles to show them possible outfits and how they can buy these styles together, and of course, it increases sales." The personalization feature is particularly valued: "My favorite feature in Sendouts is that you can add your own images, allowing you to personalize this Sendout."
Encouraging Team Engagement and Competition
Vero Moda has used Digital Sendouts not only as a sales tool but also to drive team engagement and competition. Silje recounts a memorable experience: "At one point, we had this competition in my team about who could sell the most stock, OTS (Open To Sell), and express styles in a certain time frame. And for Belgium, we created this amazing Sendout, and because we made this, we actually won the competition."
A Flexible and Collaborative Approach
The ease and flexibility of Digital Sendouts have made them accessible for everyone at Vero Moda. Silje highlights, "Usually, I create the Sendout, but sometimes my salespeople also make these Sendouts. So it's something everyone can do. It's so easy." The tool's ability to accommodate last-minute changes has been a significant advantage: "I had a case yesterday where my salespeople asked me if I could add these styles to a Sendout that is already made, and yes, of course, I could just go in, add the pictures, find some nice way to move around, and then it's updated." Moreover, coordination with marketing has enhanced the visual appeal of the Sendouts.
Conclusion
The integration of Touchtech's Digital Sendouts has transformed Vero Moda's approach to sales by making presentations more efficient, interactive, and tailored. Silje Thunbo Stephansen's experiences illustrate how Digital Sendouts have elevated the way Vero Moda connects with their customers while fostering team collaboration and driving sales growth, setting a benchmark for innovative sales practices in the fashion industry.
