Meet Luca Pascucci: The Digital Sales Manager at Name it
Name it, a renowned Danish kids' fashion brand, has seen remarkable transformations through the integration of the Digital Showroom into their sales and marketing processes. Luca Pascucci, the Digital Sales Manager at Name it, has been pivotal in harnessing this technology to enhance sales efficiency, improve storytelling, and elevate the overall customer experience.
Delivering the Vision and Enhancing Customer Experience
"The Digital Showroom helps deliver the message or vision that the designers had when they were building the collection" says Luca. "Because with the Digital Showroom, you can tap into all of the marketing content with it. As a sales rep, you can utilize that to inspire the customers who will then be aware and very much on point in proposing the same thought process of the collection to their customers in their own stores. They also want to see how they're going to merchandise it in their own stores, whether it's brick-and-mortar or online, and that’s a huge added value that has helped us increase the orders."
Facilitating Key Account Management
An integral benefit of the Digital Showroom is its impact on key account management. Luca elaborates, "I also think it usually impacts in a positive way when we're selling to key accounts. For instance, in our experience, the larger ones come with a more analytical approach. They have set budgets, and back in the days, you would have to spend a lot of time figuring out, okay, where are we at this moment in time? Whereas with Digital Showroom, with just one click, you have all the information at hand. This also makes us as partners in a much stronger position against the competition because they're more willing to make important orders with us, knowing where their budget is going at any given time during the sales or order process."
Driving Efficiency in the Sales Process
The time-saving aspect of the Digital Showroom is another highlight. "There are different levels of value that Digital Showroom brings to us. It makes us save a lot of time in the selling process. It doesn't take us any longer a week to set everything up. Normally, that week would be focused on taking down the collection and setting up the new one, essentially losing a lot of focus on day-to-day sales as well."
Streamlining Catalog Creation and Global Storytelling
It's not just efficiency that the Digital Showroom brings; it's also about creating engaging and swift content. "It's incredibly fast in creating the catalogs. From an HQ perspective, we're able to build this global story, and then everybody will be able to take it and make it into their own local story and make it into a success" notes Luca. "At the same time, I would say that has made us a bit more ambitious in our design processes. We're not scared anymore about going 3D. Cutting down the samples allows us to have more space and agility in how we go to market as well."
A Transformative Impact
Integrating the Digital Showroom has revolutionized Name it's sales processes. Translating marketing content into inspirational narratives that customers resonate with has set Name it apart in a competitive market.
Luca's insights highlight the transformative power of the Digital Showroom at Name it, illustrating the significant advancements in efficiency, storytelling, and customer engagement, setting a new standard in modern wholesale selling.
