Meet Nanna Juul Thomsen: Sales & Product Manager at Pieces
Pieces, a renowned Danish women's fashion brand, has significantly enhanced its sales, marketing, and internal collaboration processes by integrating Touchtech's Digital Sendouts app. Nanna Juul Thomsen, the Sales & Product Manager at Pieces, shares her insights on the transformative impact this tool has had on their workflow and customer engagement.
From Dependence to Independence: An Evolution in Workflow
Nanna recalls the challenges they faced with their previous software, which made them heavily reliant on their graphic department: "In the beginning, the software we used before was not that easy to work with ourselves. We were very dependent on our graphic department, and we are much more independent with the Sendouts."
With the introduction of Digital Sendouts, Pieces has experienced a newfound independence. While their graphic designers still contribute by creating templates, the sales and buying departments have gained the ability to directly manage and update their sendouts without delay. Nanna elaborates, "After implementing Sendout, it really helped us in the process of maintaining our presentation towards our customers. It's much easier today because we can, in sales, or buying, maintain Sendout."
Collaborative Innovation Across Departments
The integration of Digital Sendouts has fostered collaboration among various departments at Pieces. Nanna highlights this synergy: "We collaborate a lot when we make a Sendout, especially the big Sendouts. We are a lot of collaborators across marketing, the graphic department, us in the sales department, and actually also our buying department."
This collaborative approach allows for real-time updates and adjustments, ensuring that all stakeholders in the sales process are aligned and informed. "Previously, we had to every time we had any kind of changes, contact the marketing department, and the graphic designer had to make changes. So it's much easier for us today. Much faster for us," Nanna adds.
User-Friendly Features and Customization
One of the standout features of Digital Sendouts is its user-friendly interface. Nanna appreciates the customization capabilities, particularly the intuitive drag-and-drop feature: "A favorite feature of Sendout... I really like the drag and drop part. When we are adding or removing styles, it makes it super easy and intuitive to build or maintain a Sendout."
This ease of use has empowered Pieces to create and modify their digital catalogs swiftly, keeping them responsive to market changes and customer needs.
Innovative Internal Use Case: Digital Pre-Meetings
Pieces is taking innovation further by planning to utilize Digital Sendouts for internal meetings. Nanna shares, "In a couple of weeks, we have a pre-meeting in our NOOS department with our biggest collection of the year... We will present the whole collection from Sendout. And I have asked everyone to bring their iPads or laptops so they can make their own notes and favorites."
Transitioning from physical samples to digital presentations exemplifies their commitment to leveraging technology for efficiency and collaboration.
Conclusion
The adoption of Touchtech's Digital Sendouts app has been a game-changer for Pieces, enhancing independence, collaboration, and customer engagement. Through the experiences shared by Nanna, it's clear that Digital Sendouts have streamlined workflows and empowered departments, setting a new standard for modern fashion wholesale operations at Pieces.
