Meet Kevin Kriebel: Sales Representative at SELECTED
SELECTED, a distinguished Danish fashion brand, has integrated Touchtech's Digital Showroom into its wholesale processes. Among the enthusiastic users of this innovative technology is Kevin Kriebel, a sales representative. Kevin has been keen on adopting the possibilities with this new technology, which has improved customer engagement, streamlined ordering processes, and impacted cancellations.
Personalized Customer Experience
Kevin shares how the Digital Showroom begins with a personal touch. "When we are starting, the customer gets the greeting on the Digital Showroom, and my DSR is placed right at the entry of my showroom. The first thing the customer sees is his name on DSR software. So I welcome every customer with a personal message. They're taking pictures and videos for Instagram and uploading them to their stories."
According to Kevin, the Digital Showroom provides confidence for both him and the customer. "Working with the DSR gives me and the customer the confidence, as the image and content quality is so good. It helps customers buy more styles and have all the information they need. When they ask me for price or quality, I can just use my DSR and get all the information out of it."
Speeding Up the Ordering Process with the Mobile Scanner
The Digital Showroom enhances efficiency during the ordering process. "It's a really fast process. As I'm using the DSR mobile barcode scanner, it takes, like, one minute to scan 40 styles. It used to take half an hour because I had to type in every digit of the article numbers."
Streamlined Ordering and Basket Overview
Kevin emphasizes how the Digital Showroom fosters a collaborative ordering process. "In general, the customers love the DSR. They don't feel like it's just my DSR; it's ours throughout the ordering process. When I'm in the showroom with my customer, I always try to have no barriers between us. A computer sitting on a table can often be a barrier, but this physical barrier isn't there anymore. We are working together on the screen."
He adds, "We can ensure that the customer has spent the right amount, for the right time, and the right delivery period. We can make sure they haven't missed out on a style. This gives a better overview of an order, especially when ordering for multiple stores. The customers love seeing what they buy for each store and having a quick overview of their selection. They tell me they love ordering with the DSR."
Minimizing Cancellations and Aligning Across Regions
The Digital Showroom has also helped minimize cancellations and streamline cross-regional operations. "For us as a team, working across Germany, Austria, and Switzerland, the DSR has made alignment easier. Everyone has the same data and is aligned on the styles we want to sell. The DSR helps us focus on one style and one color, so it gets produced, which leads to fewer cancellations."
Saving Time Setting Up the Physical Showroom
Kevin notes the significant time savings when setting up collections. "My colleagues handle 6 to 8 collections a year. One of the most time-consuming parts of our work is setting up physical samples. Having the DSR reduces the time needed for setup. It gives me more time to focus on merchandising and aligning with HQ's vision for the collection in my showroom. It drives my turnover."
Conclusion
Integrating Touchtech's Digital Showroom has transformed SELECTED's sales process. It has made the process more efficient and engaging for both customers and the sales team, demonstrating the powerful impact of this technology on modern retail.
